Zahnärztin an der Marienkirche
Dental practice │Web Design
On this occasion, I am presenting one of the projects I led during my time working at the agency Köhnemann Design. The challenge was to develop a website for the dental practice “Zahnärztin an der Marienkirche”, located in Ochtrup, Germany.
In addition to managing the entire process, one of my main tasks was to create a prototype for the website that was functional, aligned with the client's specific needs and offered an intuitive and easy-to-navigate structure.
Team: Köhnemann Design Agency
Year: 2023
Role: Project Manager - Web designer
Identifying the Client's Requirements
To ensure the success of the project, I had a series of meetings with the practice's owner, Julia Pieper, to understand her goals and needs. We established the following key requirements:
• Create a website that was informative and engaging to attract new patients.
• Facilitate online appointment scheduling to improve patient accessibility and convenience.
• Present information about the services offered and the team of professionals.
• Ensure that the site was easy to navigate and compatible with mobile devices.
• Optimize the site to improve its visibility in local search results through SEO.
Prototype Development
The centerpiece of my work was building the website’s prototype. I used the user interface elements provided by the agency who created the practice’s branding as a starting point and designed a coherent web structure. This involved organizing information logically, creating sections dedicated to services, the team of professionals, contact details and appointment scheduling, and designing an intuitive navigation menu to facilitate site exploration.
Supervision of Written Content
The close collaboration of our content writers and SEO specialist ensured that the texts on the site were not only informative and persuasive but also SEO optimized to achieve a good search ranking. Special attention was paid to keywords relevant to the dental industry.
Result
The resulting website effectively reflected the dental practice's visual identity and met the client's objectives. It offered an engaging user experience, enabled online appointment scheduling and attracted organic traffic through a solid SEO strategy.
This project demonstrated our team's ability to adapt to specific needs and work collaboratively with other design professionals. The creation of an effective web prototype for the dental office was a testament to how pre-existing design elements can be effectively merged with an intuitive web structure, providing a positive impact on our client's online presence.
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