Pippa La Pasta
Fresh Pasta Delivery│Branding
Pippa La Pasta is a 100% handmade fresh pasta business in the Caribbean city of Barranquilla created by Jose Antonio del Gallego, an enthusiast for cooking and the stories that accompany each recipe.
The challenge was to create a brand with a fun and eye-catching personality in which it is possible to communicate stories and represent a side of the owner's eccentric personality.
As a result for this freelance project, I designed a brand with an eye-catching personality accompanied by the character of "Pippa", which embodies the owner's personality and acts as a means to tell stories and connect the public more closely with the brand. At the same time I designed the prototype of an intuitive website that invites not only to buy products but to be part of Pippa's experience.
Team: Freelance
Year: 2022
Role: Graphic Designer
Pippa's Charm: Connection between
Business and Customer
Pippa, the androgynous character that the owner and I created, becomes the heart and soul of Pippa La Pasta. As an alter ego of the owner, Pippa awakens the curiosity and empathy of the customers, connecting them with the story behind each pasta dish.
Pippa is the common thread that weaves an emotional narrative between the business and its public, generating a close and memorable relationship.
Out of the Box Color Palette
At Pippa La Pasta, convention is replaced by boldness. We opted for a color palette that breaks with traditional pasta restaurant norms. Shades of blue, pink and yellow combine in a chromatic symphony that reflects the freshness and modernity of the brand. These colors not only arouse curiosity, but also suggest the idea that pasta can be as exciting as it is diverse.
Brand Design for Young Adults
Pippa La Pasta's target audience is young adults with an affinity for the new and the unique. The brand is a reflection of their bold personalities and their quest for unique culinary experiences. The design conveys a sense of freshness and fun, and is an invitation to explore and delight in pasta in a way never seen before.
Wanna work together?