Usted sabrá
Podcast │Branding and Web Design
This freelance project was a unique journey: creating a vibrant and quirky visual identity for a podcast that explores the stories of its main character under the influence of hallucinogenic substances.
The podcast takes listeners on a journey through the mind of the main character, who ventures into an unknown world under the effects of mind-altering substances. Each episode is a unique and revealing journey that challenges the limits of perception and reality.
My mission was to reflect this exceptional experience through a distinctive branding and web design prototype.
Team: Freelance
Year: 2020
Role: Graphic Designer
The Visual Identity: Colors, Eccentricity and Hallucinations
The visual identity of this project is a feast for the senses. Colors are at the core of this experience. I opted for a palette of vibrant and striking colors that evoke the intense visuals experienced during a psychedelic trip. Purples, greens, blues and yellows intertwine in a chromatic dance that arouses curiosity and excitement.
For the title we used the Pacifico typeface with some modifications, this organic typeface communicates the fluidity of the senses. On the other hand, the typeface used for the rest of the media was Open Sans, which is quite clean and direct, creating a balance not only between the typeface of the title but also with the color palette.
Illustrations that Awaken the Senses
Illustrations play an essential role in this brand. The main idea is that each episode is accompanied by a unique illustration or set of illustrations that capture the essence of the main character's mind-bending journey. Bold strokes and comic elements invite listeners to immerse themselves in a world that activates their senses.
Website Prototype: Taking the experience further
To take this experience beyond the episodes, I designed a prototype website that includes a store section. Here, listeners can purchase products related to the podcast, such as t-shirts, posters, and other exclusive merchandise. The website maintains the brand's vibrant and dazzling aesthetic, offering visitors a shopping experience that is both stimulating and user-friendly.
Wanna work together?